4 QUADRANT THEORY

Conglomerates

• The Big Six conglomerates of the film industry have managed to almost monopolize the market, as most of their films target a 4 quadrant audience​.

• In the last 8 years, almost every single highest grossing film of the year was produced by one of the Big Six, and didn't have a BBFC rating above 12​.

• Because they use the tentpole strategy (their films cost $100m+) there is a massive financial risk, as if only a few of their films are flops, their entire company fails​.

Conglomerates therefore tackle a 4 quadrant audience


Indies

• Indie films have less of a financial risk when making their films, as not only are budgets lower, so they do not have to make as much money to make profits, but they also receive government funding in the form of grants, which they do not have to pay back​

• Because they do not use the tentpole strategy, they can make films which appeal to niche, or smaller audiences​
• The most expensive Warp film was still only £8.1m ('71)​

• But, audiences still get missed out on because they do not have the budget to market their films​
• The BBFC plays a big role in this issue​

Indie films can therefore target niche audiences with their films, as they are not usually such big financial risks.
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