SAMPLE SCENE 2 Packing scene - 2nd attempt

This is the 2nd attempt at filming the scene where the tennis player's partner (Cathy) is leaving him



CHANGES

• Much more set dressing:
• tennis equipment is placed throughout the room
• photos of the couple and the tennis team have been added for verisimilitude
• female beauty products and jewellery were placed on the surface in front of the mirror
• stereotypically female books were placed on one side of the bed, and stereotypically male ones on the other
• the wardrobe was changed so that there is a clear divide between men's and women's clothes
• a larger suitcase that is more realistic for a permanent move
• Character creation had more detail:
• we prepared a business suit (black trousers, smart shoes with modest heel, shirt and a blazer)
• and a long, smart looking coat for when they leave the house
• a watch, something teenagers do not usually wear
• modest make-up (lip gloss and mascara)
• More directing for the acting:
• there was more demonstration of the actions (e.g. wiping the tear away)
• there were issues in following direction with the actress previously playing the tennis player's partner (saying she felt uncomfortable in front of the camera) so a change in cast was a good idea
• new shots:
• close-ups of the set dressing
• shot of the suitcase being slammed onto the bed so that we can attempt an almost match cut from the joggers foot landing on the ground
• 
  

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FEEDBACK

• Genre/target audience:
• the people we asked all though it was aimed at teenagers, though one though the target age would up to 20 - this could be because the lead of this scene is played by a teenager, though we have gone to a lot of effort to dress the character so that they seem older
• Improvements
• the sound editing has clear issues - make the ambient sound quieter and the music louder
• the lighting got mixed reactions - one said it seemed good, the other not realistic
• we did use the lighting to create some shadow on the face of the lead as she wipes a tear to show the gloominess, but the rest is the lighting we had available, which is the natural lighting of the room
• Positive feedback
• everyone said that the music fit
• there was no confusion as to what the narrative was - it was clear that she was leaving
• no one said the set dressing seemed posed or unreal - it fits in
• the genre guess was never far from accurate, but we did not expect teenagers to be able to guess if it was a social realist film

• on recording audio (google details) - noise reduction in FCPX - reduce background hiss
• dutch angle, varying focus and set dressing good (first shot)
• trim hand opening cupboard door - pauses unnaturally
• maybe trim door and keys in post box
• maybe quicker cross cut between crying bits to make it more convincing as you can't see tears
• do not want to lose verisimilitude. Maybe get 2 shots of her wiping face, not continuous shot - loses convincingness as its continuous
• slight continuity breach between hand wiping face in the 2 shots
• start music when she is holding the picture
• ring, earrings and office clothing good (power point embedded to show all things added)
• lighting is bad, lense might have been blurry. quite dark except for bright zones
• maybe try some non-linear editing? or don't as in rough and final cut all is cross-cut with jogging
• focus work - some is bad some is good
• about blur - see if sharpening tools in final cut
• maybe shorten takes or transition/cross them over to disguise
• maybe film a drop of water falling onto picture, very tight focus, to show tears
• maybe bring clang in earlier when she drops the keys then trim take slightly 
• trim unnecessary movements so time
• for second instrument ask music teacher what instrument she thinks is the second one in Tyrannosaur 
• ask if students play is
• direct them to record long, sad notes and then record

MAIN ISSUES:

sound and out of focus shots

music could be better - the music is a little dull - look at Tyrannosaur and spacing between notes and pacing, use 2 instruments - better simulacrum 

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Music update

A review of the second attempt at the packing scene showed us that we needed different music - the music we were using was very repetitive, but got the tone right.
Using the same chords, but a different finger picking pattern, I created this music to use in future cuts



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AUDIENCE RESEARCH: titles/fonts

SAM'S WORK:

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After getting some audience feedback, they all agreed that the first font fits best for our social realist film. The sharp edges (serif-font) connotes seriousness. The second one fits better for a horror/slasher movie and the third one it too childish.

OUR TARGET AUDIENCE

"Audiences are both a product of social context … and a response to a particular media provision"-Denis McQuail

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Gender/Age
Primary target audience: males, 18-25
Secondary target audience: females, 18-25

Initially we wanted our film to be a 12+, but we did some research on the BBFC
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BBFC Indie Social Realist Ratings from harriet Barlow

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Because nearly every indie social realist film we looked at received an 18 or 15 rating, we would hope for a 15+, but it is likely that our production would also be pushed to an 18.

To put this into some context, these are some of the rating Big Six/Subsidiaries received:

Conglomerate/Subsidiary BBFC from harriet Barlow

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As the main character is male, uses and gratifications theory would suggests that a primarily male target audience would be interested in this film as they would either identify with the protagonist, or aspire to be like him.

The other central character is his partner, Cathy, and she is a significant enough character to draw in a secondary female target audience.

Ethnicity
We have an ethnically diverse cast (Caucasian, Chinese, Indian), and as caucasian is the hegemonic demographic targeted, we wanted to both represent and target multiple ethnicities. This is something we found to be conventional of the social realist genre (My Beautiful Laundrette, Slumdog Millionaire), and helps to widen our target audience.

Sexuality
Initially we wanted to have non-heteronormative representation (taking influence form My Beautiful Laundrette), with the protagonist, Tanay, being with another man, but due to casting issues and a need to film we had to scrap this idea and include heteronormative representation.

Socioeconomic Status
The majority of social realist films are produced by indie companies, and therefore do not have the budget to afford mass mainstream marketing campaigns, leading to exhibition in mainly arthouse and indie cinemas (independent deals), and sometimes film festivals. The average film-goer does not really attend these, as most people go to mainstream cinemas. The main people who attend arthouse cinemas are looking for out of the ordinary films and experiences, or are academically inclined critics, or are in the industry themselves, making the films challenging content more accessible to them as they can employ advanced media language. Even though uses and gratification theory suggests that the social classes being represented in films make up the audiences, this is not always the case for social realist films, as they usually receive major critical praise from high-standing critics, as they include more sophisticated themes/ideologies/representations than many mainstream films. This suggests that ABC1 audiences would find appeal in them, though C1C2DE audiences could still find appeal through identification.
(source of information)

Counter-Hegemony
Gramsci was a 1930's Italian Marxist who argues that the ways in which the elite bourgeoisie dominates wealth and power is not only through legislative and physical force, but through culture, by distributing hegemonic ideologies and representations, leading to wider cultural acceptance of what is being propagated. However, as this is inherently unstable, it can be challenged by counter-hegemonic texts, such as ours strives to be.

As we have included counter-typical representations of ethnicity (and wanted to include non-heteronormative representation) our film opening could be argued to be counter-hegemonic. As it is produced with a micro-budget by an indie company, it is not a product of the elite (The Big Six). As covered in other posts this does affect our ability to effectively distribute our film to a wide audience, so our product would likely appeal to a niche target audience, and is, essentially, a binary opposite of the films produced by conglomerates and many of their subsidiaries.

Moodboard

INITIAL AUDIENCE RESEARCH: Survey

Question sheet

This week we did a survey to see if out target audience (primarily male aged 15-24) would be interested in our film idea:

• We showed them clips form 7 social realist films
• Cathy Come Home, Tyrannosaur, This is England, '71, Billy Elliot, Submarine, Slumdog Millionaire
• We gave them a question sheet about the clips
• Asked them to fill in their age/gender (almost all of them were a part of our target demographic)
  

  

  The questions were presented to ppts in a table
  format, but these were the questions

WHAT WE FOUND

• Name the film: 
• they couldn't name most of the films
• most recognised Billy Elliot and Slumdog Millionaire, which makes sense as these were the 2 most commercially successful.
• Genre:
• we suspected a teenage audience would use the word 'drama' to describe most of the films, with hybrid exceptions '71 and Submarine probably being labelled as action/romcom. 
• This was true for the most part, though 2 recognised the social realist theme. 
• Slumdog Millionaire was thought to be a Bollywood production by a few of the participants (which makes sense as the majority of Indian films are Bollywood films), but the majority labelled it as rom-com/drama.
• Would they want to see more of the films: 
• almost no one said they wanted to continue watching Cathy Come Home or Tyrannosaur, 
• more girls than Boys said they would want to continue Billy Elliot (probably because the ballet plot line is too 'girly'). 
• '71 was the most popular among participants that they said they would want to continue because of the genre, but Slumdog Millionaire was also a popular choice.
• Had they seen any other films/tv shows that seemed similar:
• Only a few participants named similar films/tv shows they had seen
• This is England, A Streetcar Named Desire, The Book Thief and Inglorious Bastards were some that were mentioned 
• But most said they had watched similar things
• this is positive feedback as it shows that though our target audience may not have been familiar with the clips we showed, they do have some interest in the genre
• Had they been to the cinema to see any films like these:
• only 1 participant had been to the cinema to see a social realist film (Slumdog Millionaire)
• This makes sense, as discussed in other posts low-budget indie films which tend to be more likely to explore heavy social realist themes are less commercially successful than studio/comedy films and therefore have a more difficult time with theatrical distribution
• Even The Journeyman, which we are taking lots of influence from, was screened at an indie film festival (The British and Irish Film festival)

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PODCAST2: Sample scene update and genre conventions research

in this weekly podcast we discuss:

• specific genre convention research and more films for analysis
• updates on shoot on Sunday (props cast, shots)
• review of sample scene this week
• audience research

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