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What I cover in this post:
- Different software/online resources used (blogger, FCPX, Instagram, youtube, slideshare etc)
- How we engaged with audiences online
- Different hardware used (cameras, tripods, etc)
- Disruption, digitisation and convergence
- Web 2.0 (UGC, applied examples we took influence from)
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Creative use of technologies:
I chose to make 2 vodcast covering hardware and software to answer this evaluation question creatively. They cover all the different software and hardware we used, throughout filming an pre-production.
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Digitisation, Disruption and Convergence:
- As technology is constantly advancing, production, distribution and exhibition are becoming increasingly cheaper and more accessible to more people - expensive reels no longer have to be bought to make films, and even our production has been made digitally.
This allows films with micro-budgets to have a greater chance at distribution - Le Donk and Scor-Zay-Zee is an example of this, with a micro budget it still managed to have a theatrical trailer and then a straight to DVD release. Professional equipment used was extremely limited.
An example which took it even further is Hinterland, which had a budget of only £10k, filmed using a 15 year old camera and then released in indie cinemas with director Q+A sessions. The film was never released on DVD, but given a simultaneous release on iTunes. The film definitely achieved some successful distribution, as it made it onto a top indie films of the year list.
As it is so easy now for anyone to make their own films relatively inexpensively and self-distribute them, the term convergence is used to reference this: the line between producer and consumer is blurring as cheaper technology becomes available.
The importance of Netflix and Amazon Prime in this disruption cannot be overlooked, as they offer films directly to audiences, without theatrical releases, and are still massively successful. This threatens theatres, as if people are able to watch Oscar winning films such as Roma at home on Netflix, there will become increasingly less need/want for people to go to cinemas.
Although this disrupts conglomerates, it can be beneficial for indies, who are able to market and sell their films completely online, like the example of Hinterland, which did have a mall theatre run, but the majority of its marketing was one online through twitter.
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Web 2.0
Web 2.0 describes how the internet has become driven by users, converging the line between producer and consumer. An example of this is user-generated content, like the fan-art that was made for the Cornetto Trilogy, or the poster for Hinterland which was also fan-made. This web 2.0 theoretically allow indies more of a chance at achieving successful distribution online, by setting up twitters, instagrams and being able to engage with audiences directly.
...Web 2.0 describes how the internet has become driven by users, converging the line between producer and consumer. An example of this is user-generated content, like the fan-art that was made for the Cornetto Trilogy, or the poster for Hinterland which was also fan-made. This web 2.0 theoretically allow indies more of a chance at achieving successful distribution online, by setting up twitters, instagrams and being able to engage with audiences directly.
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| Screenshot form my PowerPoint on distribution (from eval q2) |
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| Screenshot form my PowerPoint on distribution (from eval q2) |
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| Screenshot form my PowerPoint on distribution (from eval q2) |
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FCPX
I made a youtube FCPX tutorial series called TechTips, a friendly guide on how to use different elements of one of the most critical pieces of software we used. I integrated this software with online resources (youtube and the blog). Here is the links list:
- TECH TIPS episode 1 - FCPX basics
- TECH TIPS episode 2 - FCPX sound effects, transitions
- TECH TIPS episode 3 - FCPX green screen
- TECH TIPS episode 4 - FCPX titles and transitions
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Communication
using social media (facebook messenger) we got more involved in sharing ideas through calls and messages, and a group chat was made with the whole cast in it so that we could make sure everyone had all the information they needed (including costume, time/place, scripts etc.)
This is one of the earlier versions os the screenplay which we shared with the cast (also making print-offs), and as it was updated we could email them the new versions to read over before shoots:
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(SAM'S WORK)
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This is Sam's vodcast on the same topic
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