USES AND GRATIFICATION THEORY

Uses and gratification theory suggests that an audience will actively seek out media they wish to consume, based on certain criteria – the audience is active, not passive​

What they wish to consume is based on 4 specific gratifications:​

• Escapism​
• Personal Identity​
• Personal relationships​
• Information​

Conglomerates aim for 4 quadrant audiences, so aim to fulfil as many of these as possible in their productions​

Indie productions on the other hand, do not always aim to gratify the audience as much, so only some of these will be fulfilled​

This isn't to say that the audience is not viewed as active, only that smaller audience will find appeal in indie productions​

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Uses and Gratifications Applied - Jurassic World from harriet Barlow

Uses and Gratifications Applied - Tyrannosaur from harriet Barlow

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