IDENT: Red Films

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For this ident I used photo transfer paper to iron the Red Films logo onto a white t-shirt. I mixed red paint with water so that it would make an even splatter on the t-shirt rather than just paint chunks. In FCPX I reversed the clip so that it looks like the paint comes off the shirt and added a colour mask so that red was the only colour and the rest was in black and white to give it a grim mood.
This ties in with the social realist genre we have decided for our film opening, and the short, practical effect is conventional of indie production/distribution companies. 
The serif font on the t-shirt is also conventional of low-budget indie companies.