ASSESSMENT CRITERIA: What I'm marked on!

3 assessment objectives AO2/AO3/AO4

All 3 are marked across blog, product andevaluation (‘creative critical reflection’)

AO2 20%

Knowledge and understanding of how meanings are created in media products

·      Media language, representation; constructing a preferred reading; awareness of multiple audiences

·      Institutional context: reflecting indie or subsidiary/studio

·      Must be applied

AO4 20%

Undertake and apply appropriate research

·      Must include relevant, specific examples

·      The product must reflect this research

·      Evaluation must reflect this research

·      Research to include:

o  Other films openings

o  Film locations

o  Audience

o  Institution (eg titling)

AO3 60%

Evidence of planning

Detail of decision/revisions: the journey

Product as outcome of this process; a film opening

Meaning clear to audience (BUT, narrowly. enigma is fine)

(Sense of branding – social media)

Use of elements relating to film production:

            -Use of conventions and genre

            - GENREIC/CHALLEGNING?

            - Storyboards/animatic

            - Scripts (use of formal layout)

            - Shot lists

            - Location recces (visiting, looking, test footage)

            - Mise-en-scene (props, costume etc; set dressing, BTS footage + time lapse)

            - Organisation and direction of actors (BTS footage)

            - Use of sound

            - Use of titling

Digital creative tools used in creative critical reflection